An integrated IP approach to successfully reach and engage kids in their digital and physical worlds
Cephas Howard, Chief Play Officer at the Play Institute
There are many challenges in how to co-ordinate and develop a new IP that will span
across digital AND physical and successfully engage kids. This talk will address how you might both offset some of the risks and maximise the chances of mutually building a success story through design, planning and the right partnerships.
Thomas Aakjær Jensen & Louise Fenger Kornum, Capital of Children
In this speed session Thomas and Louise will share the power of cocreation with kids.
If children don’t get it, maybe it’s not worth getting. Do children of today really make the same distinction between digital and physical play as adults that has grown up in a pre-digital world? Do children really care about how you monetize your brand? Maybe, but the only way to get this right is to involve children deep into your business and try to see yourselves from their perspective. The why, how and wooooooow of cocreation with children will be presented and there are only two potential outcomes of the session: you’ll feel older or younger. Take your chances.
Jelena Stosic, Head of Insight at Kids Industries
This session will share learnings from multiple rounds of testing and co-creating with children, discovered as our team worked on developing a range of products connecting physical and digital worlds. We’ll discuss if digital innovation such as AR can deliver true synergy with content or is it there just to impress? We’ll look at how and why to encourage long term and repeated integration, in a world where this is not an established behaviour yet? Can augmented reality enhance an emotional connection between a child and a brand? Let’s explore …
Casper Mathiesen, Founder and Board member of D4CR
Together with UNICEF, Designing for Children’s Rights Association guards and develops a design guide that helps designers and business developers make things that support children’s rights.
Often, the ethical decisions lie with the designers, but they need methods and better arguments towards their stakeholders on why doing the right stuff is also good for business and a must to stay relevant.
Paulina Olsson, CEO at Peppy Pals
In an honest and inspiring session, Paulina, Co-Founder and CEO of Peppy Pals, takes you on a journey – sharing the decisions, pivots and challenges that transformed the Swedish children’s app developer into the leading creator of playful and digital experiences for lifelong, social and emotional learning.
Using storytelling and humor instead of achievements and scores, their research-based approach has created a common ground for families – both in the digital and physical world. By sparking conversations between children and adults on skills such as empathy, compassion, emotions, teamwork and friendship through play, Peppy Pals vision is to create a future generation of more empathic leaders.
Brad Merritt, Director, Game Design Cartoon Network
Cartoon Network games has worked with dozens of developers on hundreds of games across multiple IPs. While the platforms, monetisation strategies, and audience may change, the same design mistakes come up again and again. We’ll uncover the common missteps in game design, user interface, and IP usage, and how they can be avoided.
Joel Nelson, Manager, Developer Relations at Cartoon Network
Over the past 20 years, Cartoon Network has introduced generations of people to some of the best cartoon IPs in the world and continues to today – through more ways beyond just TV. Games are now an integral part of Cartoon Network’s digital offering across many platforms, including the new CN Arcade. In this session, we’ll explore how the Creative and Production team at CN Digital partners closely with game development studios from all over the world are to bring best-in-class content to CN fans.