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"Physical and digital beyond the initial “WOW” – What makes for a meaningful integration?"

Jelena Stosic, Head of Insight at Kids Industries

This session will share learnings from multiple rounds of testing and co-creating with children, discovered as our team worked on developing a range of products connecting physical and digital worlds. We’ll discuss if digital innovation such as AR can deliver true synergy with content or is it there just to impress? We’ll look at how and why to encourage long term and repeated integration, in a world where this is not an established behaviour yet? Can augmented reality enhance an emotional connection between a child and a brand? Let’s explore …