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Bridging what? Monetizing what? Why not ask the kids and co-create the sollution

Thomas Aakjær Jensen & Louise Fenger Kornum, Capital of Children

In this speed session Thomas and Louise will share the power of cocreation with kids.

If children don’t get it, maybe it’s not worth getting. Do children of today really make the same distinction between digital and physical play as adults that has grown up in a pre-digital world? Do children really care about how you monetize your brand? Maybe, but the only way to get this right is to involve children deep into your business and try to see yourselves from their perspective. The why, how and wooooooow of cocreation with children will be presented and there are only two potential outcomes of the session: you’ll feel older or younger. Take your chances.