Paulina Olsson
Co-founder & CEO of Peppy Pals

Kids are fun to work with because…
They are the purest form of joy and silliness combined – and more often than not amaze me with how smart and creative they are.”

Paulina is a young, inspiring entrepreneur with a strong vision to change the educational system for children to go beyond ABC and 123 and focus on the whole child.

Paulina holds a MSc. in International Business from Copenhagen Business School. Only at the age of 25, Paulina has been awarded by the Swedish King for her work with Peppy Pals and her leadership skills. Paulina is also a member of Six Seconds Advisory Board, one of the largest EQ-organization in the world working for children’s well being.

In an honest and inspiring session, Paulina, Co-Founder and CEO of Peppy Pals, takes you on a journey – sharing the decisions, pivots and challenges that transformed the Swedish children’s app developer into the leading creator of playful and digital experiences for lifelong, social and emotional learning.


Cephas Howard
Chief Play Officer for the Play Institute

“Kids are fun to work with because…
They make the best clients, they are so imaginative, open, honest, creative, playful and fun to be around. Its always both a challenge and an honour to design for them and also with them.

Cephas has spent most of his carrier focusing on innovating and designing play experiences for kids. 

He has previously worked as Innovation Director for Digital Play at the LEGO Company.
He has been Creative Director and been involved in the development of LEGO WORLDS, LEGO LIFE and LEGO GAMES.

His skills are many from digital games designer, Toy designer, Board game designer, Graphic
designer and Character designer to Marketing, Advertising, Editorial (book, magazine and
newspaper design), Copy writing, Branding, Story Writer, Author, Illustrator and UI/UX

Nowadays he offers his expertise to put playful thinking into more products, places, people and companies in the role as Chief Play Officer for the Play Institute.

In this talk he will address some of the many challenges that occur when coordinating and developing a new IP that will span across Digital AND Physical with the purpose of successfully engaging kids.


Jelena Stosic
Head of Insight at Kids Industries

“Kids are fun to work with because…
Which other job allows you to simultaneously floss, talk about slime and genuinely feel as if you have a chance to make the world a better place by making it better for its youngest?”

Jelena is the Head of Insight at Kids Industries, a full-service agency focused on engaging children and families.

For nearly ten years, she has used research as a tool to craft strategies for family propositions, with the briefs she is solving ranging from getting children inspired by the natural world through a physical-digital product, to deciphering fandom for a young adults publishing brand to defining the global monetising strategy for a range of the biggest entertainment IP.

Brands she has worked on include Xbox, Star Wars, Cartoon Network, PJ Masks, Warrior Cats, Premier League, BBC Worldwide and others.

In this session Jelena will share learnings from multiple rounds of testing and co-creating with children, discovered as her team worked on developing a range of products connecting physical and digital worlds. She will discuss if digital innovation such as AR can deliver true synergy with content or if it is there just to impress?


Thomas Aakjær Jensen & Louise Fenger Kornum
Head of Playful Innovation & Project Leader at CoC Playful Minds

“Kids are fun to work with because…
They bring out the best part of adults”

Thomas Aakjær Jensen and Louise Fenger Kornum are both Playful Minds from the Capital of Children in Billund. Don’t be mistaken, their bodies may look like adults, but their minds are still playful like childrens.

They have all the education and professional experience you can possibly get, but it really doesn’t matter – especially not to children. What matters is getting children’s perspective into your business, and this is what they excel at - to the benefit of you and the child(ren).

In this talk Thomas & Louise give their opinion to what digital brands that focus on kids can learn from co-creating with their audience.


Casper Mathiesen
Founder & board member of D4CR

“Kids are fun to work with because…
They inspire us to be more human. Adults are kids that are broken. When we design for kids, we actually design for our true nature and how the world should be for everyone.”

With a background as kindergarten teacher and computer games designer, Casper has been all the way through positions like puppeteer, script writer for TV, PR consultant, advertising consultant, digital producer, experience manager at LEGO, lead designer and innovation consultant at Designit to now being an independent designer as well as part time play designer and partner at MODU.

Further, he is investing his time and bright mind to Designing for Children’s Rights Association as Founder and Board member. In his talk he will shed light on how Designing for Children’s Rights Association, alongside UNICEF guards and develops a design guide that helps designers and business developers make things that support children’s rights.

Often, the ethical decisions lie with the designers, but they need methods and better arguments towards their stakeholders on why doing the right stuff is also good for business and a must to stay relevant.


Joel Nelson
Manager of Developer Relations at Cartoon Network

“Kids are fun to work with because…
They’re not afraid to experiment with technology and they’re naturally inclusive.”

Joel heads Game Developer Relations at Cartoon Network where he identifies, develops and maintains business relationships and strategic agreements across CN's game publishing, production and distribution business.

He works closely with external studios to build best-in-class games with Cartoon Network's Emmy winning IP. Joel has spent the past decade in Game Developer Relations, helping to champion developer needs and capitalize on opportunities within the ever-changing game ecosystem. Before games, Joel served 10+ years in film and video as a Producer/Editor.

Over the past 20 years, Cartoon Network has introduced generations of people to some of the best cartoon IPs in the world and continues to today – through more ways beyond just TV.  Games are now an integral part of Cartoon Network’s digital offering across many platforms, including the new CN Arcade. In this session, we’ll explore how the Creative and Production team at CN Digital partners closely with game development studios from all over the world are to bring best-in-class content to CN fans.


Brad Merritt
Director of Game Design at Cartoon Network

“Kids are fun to work with because…
Their enthusiasm for games is infectious and unequalled.”

In his 15+ years at Cartoon Network, Brad has developed dozens of games in a variety of roles such as programmer, game designer, and studio director. As a design director, he’s collaborated with internal and external teams on hundreds of web, mobile, and console games.

Cartoon Network games has worked with dozens of developers on hundreds of games across multiple IPs. While the platforms, monetization strategies, and audience may change, the same design mistakes come up again and again. In this talk, Brad will uncover the common missteps in game design, user interface, and IP usage, and how they can be avoided.


Paul Tyler
Consultant and moderator

“Kids are fun to work with because…
The distance between their intention and their action is way way shorter than our own. And we miss that.”

Once again, Paul Tyler will guide us through the day, ask the questions we are all eager to find answers to and make us feel comfortable and entertained. Paul is an experienced moderator and creative analyst with 25 years of production and development experience across cultural, public and corporate sectors.

Paul's professional experience is broad and impressive:

  • Story consultant (Venice Biennale College-Cinema, EAVE, SOURCES2, Akademie für Kindermedien).

  • BAFTA nominated (2005), BBC Creativity Award (2004) and Association of Online Publishers award (2005)

  • Paul won the Prix Jeunesse (2006) web award for originating, studio directing and producing BBC’s flagship cross-media show BAMZOOKi, bridging the gap between internet and television.

  • Worked on 30+ TV programmes.

  • A multi-camera studio director, location director and producer.

  • Stage-managed 12+ theatre productions, touring the UK.

  • Co-designed the Copenhagen School of Design and Technology’s Digital Concept Development graduate programme (2010) focusing on communication, commerce and marketing.

Paul originates from London and lives and works out of Copenhagen.


Join us at the CMC

If you liked Digital Kids Today we strongly recommend you to join us at the Children’s Media Conference in Sheffield from July 2-4. We have joined forces with the CMC and are able to offer you a conference pass at the outstanding price of £350 compared to the regular price of £510. All you have to do is send an email to Tine Knudsen to get a discount link. We hope to see you there.